Quick publisher’s manual to ad formats

Being homestuck is a great time to try something new – even it is another format of ads. Previously we’ve told you everything about direct links. In this post, we will give you a quick tour over the rest of our ad formats. 

Find the one (or two, or all of them) which fits your site:


🤔 What is: a full-page layout appearing in a tab behind the main browser window.

👍 Great for: websites with a sensitive audience and video content. Popunder doesn’t interrupt users’ onsite experience: your visitors will see it only after closing the tab with your site. Also, it’s one of the most profitable ad formats, so adding it to your strategy would do you good.

⛔️ Don’t: use more than three popunders in a row — users lose their patience and interest quite quickly. Too many pops on site is rather a disadvantage than a source of benefit.


🤔 What is: a clickable message with text and (sometimes) image sent by the user’s browser.

👍 Great for: any kind of site since this is a natural part of our daily web experience, perfectly mixed with regular feed. Though web push notifications can make a superior profit on entertainment and shopping websites.

⛔️ Don’t: set a high frequency for a subscription window to be shown. Avoid catching users off guard with a subscription request right on the first minute he/she visits. Give it time for your potential subscribers to evaluate your website content and form a willing to subscribe. Another great way to convert users into a subscription may be by using an engaging subscription window, so turn on your imagination or ask for the manager’s advice.


🤔 What is: usually a block of images with the text which completely blends with site content and at the same time matches user’s interests.

👍 Great for: websites with a sensitive audience and great, unique content — this ad format doesn’t look like an ad and is well-targeted.

⛔️ Don’t: make the ad slot oversized compared to other parts of your site to keep it genuinely native. To make you feel on firm ground with placing native banners, check our free step-by-step guide (it’s also available inside your dashboard, next to native banner code.


🤔 What is: an image with/without the text appearing in specific areas of a site, the oldest of all ad formats.

👍 Great for: publishers who are looking for some passive income from ads and don’t really want to dig into ad engagement.

⛔️ Don’t: overload your site with too many display banner slots unless you want your website to look like a vintage pinboard 🙂


🤔 What is: a short promotional video shown in the player before the video content itself.

👍 Great for: monetization of sites with video content — even if it’s only one video per the whole site! Users retain the advertising message from video way better than from image or text.

⛔️ Don’t: hesitate to ask your manager to check if you set the code correctly, especially if it’s your very first Adsterra video ad unit. 


🤔 What is: Adsterra referral program, where you can get 5% lifetime revenue from those who’ve joined Adsterra via your invitation link.

👍 Great for: everyone who is ready to share their personal link and help us build Adsterra publishers community. Check how to get your own referral link in our recent post.

⛔️ Don’t: rely on your referral income ultimately since it can’t be your only source of income

All of these ad formats are easy to set up and launch. The best-earning strategy is to find a unique combination of various ad formats that fit your site perfectly. As finding your own style, it may take some time, but the result will undoubtedly worth it, so …