Get Interactive! How to Launch A Stellar Campaign with Social Bar Ad Format
A while back, we released our new ad format ‒ Social Bar. Although our partners started launching dozens of winning campaigns almost immediately, some of you needed more real-life tips and guidelines for running the ads.
Today we’re sharing our team’s advice on crafting your next killer campaign with Social Bar. We’re going to list verticals that first succeeded with interactive ads, mention GEOs and OS to target, and examine creatives that convert most.
But first, let’s define Social Bar’s principal difference from the classic ads. That’ll help you shift the lever toward creating the next-gen ads that convert.
What is Social Bar, and how does it differ from typical ad formats?
Social Bar is an alternative way to advertise products and services. Unlike classic ads that simply display the offer giving the audience an only choice to click or ignore, Social Bar interacts with users. The prior difference is that the new ad format connects with the user in the most native way possible. Seamless communication is what Gen Z and millennials appreciate above all.
What users’ patterns does Social Bar match, and why?
You don’t need to do much research to find out that today’s customers are more sophisticated in consuming any content. A no-brainer, but this simple truth will help you a lot when thinking of an ad creative – focus on web and mobile user experience.
To make your creatives eye-catching but not aggressive, keep in mind that today’s consumers are “digital natives”.
Your offers’ consumers are:
What Social Bar formats to use to convert traffic into deals?
Social Bar has embodied the preferences of your digital-native customers. It comes with several interactive ad formats that are aimed at catching tech-savvy, open-minded, prosperous consumers like Millennials and Gen Zers.
In-Page Push Ads
An alternative to web push format. Work on both desktop and mobile devices. You can choose a template designed to match all popular OS.
Verticals/Offers: Software, PC cleaners, Extensions
A format that broadcasts your trailers, stories, or mood videos right on a publisher’s page. You can immerse users into action or create a 360-degree overview of your product.
Verticals/Offers: Paid subscriptions, Dating, Betting
By design, this format needs to prompt some reaction and raise curiosity. It must be simple, genuine, perhaps, a bit provocative. It prewarms users before sending them to the offer’s lander.
Verticals/Offers: Gambling, Sweepstakes, commerce, Games
When well-designed and animated, customer banners can replace popunders. Unlike classic banners, these take the shape of any object (a wheel of fortune, a carousel, a notification).
Verticals/Offers: Gambling, Sweepstakes, E-shopping, Gadgets, Games.
Launched with a conversational scenario or simply as an unusual banner ad, a Chat Bar catches all age groups’ attention, as it incites the curiosity.
Verticals/Offers: Dating, Games, Apps.
OS + GEOs + Verticals bundles that shoot with Social Bar
Top Geo: US, DE, JP
Top verticals: Utility, Streaming, Dating, Sign ups
Offer sample: Utility
Top Geo: US, IN, DE
Top verticals: Dating, Streaming, Sign ups, Gambling
Offer sample: Gambling
Top Geo: US, GB, CA, TW
Top verticals: Software, Games, Dating, Sweepstakes
Offer sample: Sweepstakes
Top Geo: US, GB, CA
Top verticals: Software, Sign Ups, Dating
Offer sample: Paid subscriptions
How to launch a successful Social Bar campaign?
Step #1. Define how your target audience consumes information
Think of your audience’s behavior patterns. Might seem corny, but if you don’t know exactly how your users consume content, you’ll probably throw your money away. Are they used to messaging apps and in-app alerts? Are they familiar with push notifications, browser extensions, Instagram stories? On what OS and devices are they more likely to be found?
💡 If you’re a software/utility developer making products for 18-25 male iOS users, then the ads should look trustworthy and attractive to this group. Bet on In-Page Push or Custom Banner resembling a chat notification. Keep the ads small in size and clear in message.
💡 If you’re aiming at reaching 25-45 desktop users with your casino service, create the atmosphere of the game. Add some native elements that will be high-visible on desktop devices.
Step #2. Start with a more transparent flow
If you’ve just started advertising with Social Bar, our advice will be ‒ the simpler the flow, the better. Choose offers with a transparent target action. It’ll be easier to assess the results. What flow could it be?
For Software, Utilities, Apps – an install or a trial.
For Dating, Betting, Gambling – SOI (single opt-in) or DOI (double opt-in).
Step #3. Focus on 3-5 creatives during A/B tests
Although you can upload up to 15 creatives, we recommend focusing on 3-5 examples for the warm-up. That would make your life much easier when you start collecting data. You won’t get confused by dissimilar particles of data and will be able to notice trends.
When testing visuals, try not to change the texts. When you want to see what heading/trigger converts best, work with text content, avoiding radical design changes.
Step #4. Bet on a great design or stick to the “keep it simple” rule
Social Bar gives you unlimited opportunities to design creatives: any shapes, animation effects, behavior are possible. But it doesn’t mean you need all that. If you are not sure how animated ads will be met by your audience, make your creative neat and beautiful in static.
The same is fair for designing. If you can’t do it on your own, ask your Adsterra manager to help you out, or just “keep it short and simple”. Let’s take a closer look at Social Bar creatives. We’ve collected our top recommendations that will help you onboard.
Dos and Don’ts in Social Bar creatives
Main DOS in creatives
Main DON'TS in creatives
Real-life Social Bar creatives that gained lots of conversions
This Social Bar creative looks nice and native on a iOS/Android-based smartphone and prompts users to click
Great for desktop users. Looks bright and makes you want to spin the wheel. That’s what we call “take your own adventure”
Though might seem unclear, this creative resulted in multiple clicks and conversions as it raises the curiosity
Blending with the interface but not misleading, this creative is a hit! The advertiser used a girl-next-door photo and a sweet message that can’t be ignored.
Bonus advice: Social Bar ad format for dating services
One of the first verticals that succeeded with Social Bar was Dating. Streaming dynamic pictures or custom-shaped banners helped gain unprecedented CTRs. Here are some helpful tips from our clients that are winning hearts of new subscribers.
Now it’s your turn to rock with Social Bar
Seriously, on your Self-Service Platform, you can create and launch an In-Page Push campaign right now. At least try the OS templates.
After the registration, choose Create Campaign. Then find the AdUnit category and pick Social Bar. You’ll be offered to add creatives, headings, and descriptions for the In-Push ads.
If you want to start with a Custom Banner, Video Bar, or any other format, get in touch with our managers in the live chat.
Get armed with our tips and launch your next Social Bar campaign in a blaze of glory!