Adsterra Social Bar Guide

Advertiser’s Guide To Social Bar | October’20 Updates

A Guide To Advertising With Adsterra Social Bar Format [Updated: October 2020]

It’s getting harder and harder to engage users with ads. The lastest industry invention was In-Page Push, which is, in a way, an evolution of web push notifications caused by continuous Chrome updates. Our team decided not to merely follow the trends, but to add a hitch of our brilliant ideas. Our team came up with a concept of the most engaging ad format — Adsterra Social Bar.

Social Bar is a rich push format that interacts with users and drives unprecedented ROI. It comes with ultra-engaging ad types: Chat Bar, Survey Bar, Video Bar, Custom Banner. The last but not least is In-Page Push that is fully customizable. All subformats are truly interactive catching users’ attention and guiding them to the target action. 

One look is worth a thousand words, so let’s start with Adsterra’s ready-to-use Social Bar creatives. You can test them right now on your Create campaign page.

Ready-to-use Social Bar creatives

Having launched loads of Social Bar campaigns, we at Adsterra came up with several hit creatives. Shapes, colors and triggering elements have been tested and proved to gain multiple clicks. You can use them adding your logos, icons, texts, and photos. What’s great about these layouts is that you don’t need to do any research looking for what will convert better. Here they are:

Icon notifications (2 versions)

Accurate and neat, they grab users’ attention with a snappy picture and one ‘unread’ message. Place a vivid isometric icon or a photo to collect more clicks.
Top choice for: Dating, eCommerce, Sweepstakes, Cams.

Chat bubble icon

This format allows for engaging the audience with a short and catchy chat message. Questions and triggering phrases work best here.
Top choice for: Games, Dating, Subscriptions, eCommerce.

New layouts for classic in-page push notifications

Push notification made more eye-catching with the ‘unread’ message sign and a larger call-to-action button. These ones will make your ads stand out. Find them in the Social Bar’s creatives list as Red Circle and Blue Button Notifications.
Top choice for Utilities, Add-Ons, VPNs, Games, Subscriptions.

Try and tweak all of them your Create campaign page (log in or sign up first)

Social Bar Creatives Layouts

All Social Bar subformats that gain 20-30X higher CTRs

In-Page Push

A true hit of 2020, this format is fully customizable. You can tune its size, color palette, and CTAs to reach the peak results. 

In-Page Push ads are placed directly on the publisher’s website and don’t require any browser subscriptions.

Chat Bar

A revolutionary ad format engages users into a chat before sending them to the advertiser’s offer page.
 
Thanks to the direct resemblance to a real chat, alluring creatives, and chat conversation scenarios, it’s top-level native and provides impressive CR.

Custom Banner

Armed with HTML/CSS, this format is bound to increase conversions. You can make it as interactive as you wish by adding animated pictures, carousel-like elements, time counters, etc.
 
Custom Banner is free from “ad blindness,” but remains not intrusive.

Video Bar

With Video Bar, you are empowered to advertise your offers in the most captivating way. Movies or game trailers, commercial teasers, short pre-rolls are perfect to attract users in 2020.

A short video is provided with the CTA button to lead a user to the offer’s page. 

Survey Bar

Another top-notch ad format engages users into a small survey before sending them to the advertisers’ offer page.
 
There’s a two-fold benefit for advertisers here. First, you engage the audience into action; second, you filter the responses and collect data.

What Social Bar campaigns to launch first on Adsterra

The best advertising strategy would be getting in touch with your manager or support team in a live chat on your dashboard and check up with the latest updates. Our managers are always ready to bring a fresh spin to your advertising strategy and make it more profitable.

Top traffic sources by GEOs:

Tier 1:  🇺🇸US, 🇬🇧GB, 🇩🇪DE, 🇨🇦CA

Tier 2:  🇮🇳IN, 🇧🇷BR, 🇫🇷FR, 🇮🇩ID

Verticals we recommend:

Soft, Utilities, Add-Ons 💻
Dating 🍓
Gambling & Sweepstakes 🎰
Streaming services 🎞️

Let's talk numbers: how much profit Social Bar brings

🌿 Utra-native ads lead up to 20-30x CTR growth compared to Web Push.
📱 All devices, browsers, OS, iOS traffic included as opposed to Web Push.
🦹‍♂️ 20+ advanced targeting options, including OS version, browser version, mobile carrier, IP range.
♻️ A/B testing for up to 15 creatives at a time to choose the best performing.
👀 Great reach and 100% traffic volume; AdBlock won’t hide Social Bar formats.
🎨Full customization: eye-catching creatives, animation, and interactive elements.
🧬 AI algorithm assures that users see the most relevant ads, providing top CR.
🙌 No user subscription required, ads work with banner logic.

How to launch a Social Bar campaign

“Create campaign” walkthrough

There are two ways to launch the Social Bar campaign. One is for Adsterra clients with fully managed services. The other is for our Self-Service Platform users.

Launch Social Bar campaign
Launch Social Bar campaign on Adsterra SSP

1. After the registration, choose Create Campaign. Then find the AdUnit category and pick Social Bar. You’ll be offered to add creatives, headings, and descriptions for the ads.

If you need to try enriched ad formats like Video Bar or Custom Banner, get in touch with our managers in the live chat.

2. If your campaigns at Adsterra are fully managed, then contact your dedicated manager to get the full access to Social Bar ads.

See how easily you can create an accurate and engaging chat bubble ad:

Final thoughts

Now that you’ve explored Social Bar’s capacities, you might want to test it. Our only advice here is, “go ahead and let your imagination fly”! But we also treasure your time and know that each trial must be productive. And nothing helps as much as a couple of pro lifehacks and hints. In our guide to creating stellar campaigns, you’ll find out some real-life examples of Social Bar visuals and tips on how to make your ads stand out.

Want more facts? Then dive into the case study for the Utility vertical where Social Bar’s in-page push subformat won 190% ROI.

Let your creatives skyrocket just as your profits!