For publishers gaining traffic is crucial. The largest source of traffic is usually called ”search” – it is the traffic coming from search engines. The only way that leads to stable traffic gain from search engines is Search Engine Optimization (SEO) - a common headache for site development.
Let’s focus on one of the most interesting and important SEO factors – Backlinks. Before we begin to investigate how to improve your backlinks profile we should remind ourselves what “backlink” is.
A backlink, also known as an Inbound Link (IBL) - is a link leading to your website. Traditionally, the number of backlinks indicates the importance and popularity of your site on the internet.
“Backlink” is not an ordinary SEO parameter. Backlinks refer to your site and spread the word of what your site is all about.
When search engines calculate the relevance of a site to a keyword, they consider the number of QUALITY inbound links to that site. The higher the relevance of content of the referring site to your content the more inbound links are considered as “Quality Backlinks”. Not only the number of backlinks is important, but also the quality of each.
A little history: Search Engine criteria for high-quality links have become even stricter because of unscrupulous webmasters trying to achieve these inbound links by deceptive or sneaky techniques, such as with hidden links or automatically generated pages whose purpose was to provide inbound links to websites. Such actions provoked Google to develop new algorithms which are now able to spot these fraud actions.
How to improve my backlink profile?
The first way to make your backlink profile worth something is to have reciprocal links. You place a link to a different relevant site – and that site, in turn, places a link to yours upon agreement. Your backlink profile also depends on how trustworthy the links that you put on your website are.
When webmaster have several sites which are on the same IPs, they use interlinking sometimes– that won’t work for SEO and won’t enrich your backlink profile. This strategy would work only if you want to provide your users with extra resources to visit.
When your backlink profile becomes bigger, it is helpful to keep track of your backlinks to know which sites link back to you, and how the anchor text of the backlink incorporates keywords relating to your site.
To find out how good is your backlink profile and what are unwanted backlinks which are needed to be avoid, we would recommend some of the best tools:
SEMrush Pay attention to Backlink Audit tool which delivers you detailed backlink profile. It’s not only telling you if the link is toxic (based on the 30 factors it uses to rank the links) it also gives you the option to select and submit these links to be disavowed.
MOZ Website errors? Competitive research? SEO opportunities? Moz Pro software finds them and gives you actionable insights. Still have questions? Use the Learn & Connect tab to ask industry experts in the Moz Community or advance your marketing skills with our collection of SEO resources.
Alexa Find backlinks that are working for competitors and discover related sites that might also link to you. Run a backlink check to find new and relevant audiences your competitors already reach. Know what type of content trusted sites want to link to. Create that content and earn critical backlinks.
Choosing one to check your backlink profile will surely help, they are not free, but making your backlinks good worth it.
Get as much traffic as your site deserves! Your traffic is your income!