Self-Service Platform Release

Good news for all media-buyers and direct advertisers! For those who need to promote their business, product or app.

Welcome Adsterra brand new Self-Service Platform, or SSP! Adsterra Self-Service...

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Advanced Targeting Options for Affiliate Campaigns

While creating your affiliate campaign, the most tricky and important thing to implement – is targeting. Targeting is the best way to precise the audience you want to show ads. Here you should be...

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How to boost your CPM?

When monetising your site, the first thing you should focus on is CPM rate. CPM rate is usually understood as profit for every ad display you serve, but actually CPM rate is more often than not...

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Adsterra Keyword Targeting Feature

 Is there any way to target the audience interested in exact product, brand or theme?The Keyword Targeting will help you to get new people to your website and convert them into buying customers....

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Ways to Monetize Your Facebook Page Effectively

Is it possible to imagine modern life without social media? Just a few years ago the answer would be yes - but now there’s no hiding from it. Facebook is one of the companies at the top of the...

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5 Tips For Win-Win Banner Advertising

What is banner advertising? Banner advertising, also known as display advertising, is an online marketing method that uses banners to advertise products or services.

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Things you can do to increase your Click Through Rate

Let’s talk about one important and exciting parameter for publishers: click-through rate (CTR). Tracking results and optimizing your website is a cyclic process, but the question is where to...

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Ad formats: how to choose the most suitable?

If you have decided to dedicate a budget for your ad campaigns, it’s totally worth it to develop, at least, a basic understanding of various display ad formats. Choosing between various...

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What is discrepancy and how to deal with it

Traffic monetization using data driven insights helps website owners and affiliates succeed online. But is the data always accurate? What if there’s a discrepancy? And how do you define...

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How to avoid clicks made by accident?

This is a message to everyone who is paying for ads with a lot of clicks, but still experiencing sales going down the tubes. Have you ever thought if your ads are reaching your audience?...

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