Once the web went to mobile devices, SEO experts, designers, and search engine algorithms as well as digital marketers finally knew the dominance of the mobile net.
UX goes further than just visual appeal. It actually corresponds to most aspects such as functional ease, optimum loading speed, ease of access, addresses input methods etc. As a result, this process influences mobile ads.
So, having a good experience with mobile depends on how visually appealing your site is for these devices. Going mobile isn`t just a trend anymore but a necessity which will influence your webpage ROI, so optimization becomes a life-or-death question.
Mobile-Friendly vs Mobile-Ready
With the latest algorithm from Google, it has been made pretty clear that being mobile-friendly is very important when it comes to hitting the search ranks. However, the actual question is as follows: is making the sites mobile-ready enough, or should it be mobile-friendly?
Mobile searching is now 60% of web traffic, and mobile devices are used more than anything else. Still, just putting your site on the mobile web isn’t enough. You need to adapt all functions and features for mobile devices to show ads.
Here are the latest suggestions from Google which you can apply to your site to be more mobile-friendly:
- Reduce the number of forms
- Pages should load fast without glitches
- Buttons, scrolling and the rest of the navigation all need to be optimized for gesture and touch input
Responsive vs Adaptive design
After making a friendly layout and getting a good performance, we are facing yet another challenge. We want our website to be flexible to all mobile devices, but that means choosing between responsive and adaptive designs.
Getting into details, responsive design will change styles depending on the target device, while the adaptive one will detect the screen size and load the appropriate layout for it. Your decision should be based on the resources you possess to solve this problem. Remember that both ways will get you a mobile-friendly webpage.
Keep users in mind
According to another Google research, mobile users are usually goal-oriented. They want an easy and rapid access to the information they are searching for instead of wasting time on jumping from one page to another.
As a result, your webpage should have clear and simple navigation so all the users can easily satisfy their wants and needs. Understanding this simple point can reduce your bounce and make your webpage more relevant as well.
Stop using pop-up ads and Flash
Pop-ups can`t be fully adapted to mobile format as they are difficult to close on a small screen and really annoy the user instead of increasing your conversion rate. One more thing is that a very little percentage of mobile devices can support Flash. If you include features that are not universally well-received on mobile, it will just lead to users abandoning the site.
Start using popunder, interstitial, and banner ad formats which can be easily adapted for mobile webpages, are less aggressive, and have better ROI.
All in all, mobile transformation influences the whole web. Right now, mobile adaptation is one of the priority targets ever to ride the tide of Google rank as well as reduce bounce rate. Stop thinking, just start making changes today.
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